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Social media  marketing tips           Are you on any social media platform? Does your business page or website get enough traffic? How is your engagement with your audience? Are you making sales? Are your clients giving good feedback? Well, if your answer to any of the questions is No, I have some tips that will help whether you are social media savvy looking for extra information to make your business successful.            1. Determine which social networks will work for you          For small businesses, you should first focus on the most used social networks. It's more beneficial to be outstanding on a couple of social networks than being mediocre in all of them, considering that most are free. Not all social platforms will suit your marketing. To assist you in deciding which social media platform to choose from, you should identify where your target audience already hangs out.      2. Define and assess your goals       Before you start posting on social, it's essential
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 10 DIGITAL MARKETING TIPS 
 FOR ANY BUSINESS                                    

 

     
Do you want to start starting a new business? You can start right if you understand the power of digital marketing and implement it accordingly. You need a website, an email list, and social media platforms to advertise and sell your products and services. Once you have that, start implementing the digital marketing tips below.

1. Set Smart Digital Marketing Goals 

Set specific, measurable, attainable, realistic, and timely (SMART) goals. It will be easy to track, and it will be easier for you to set up steps to take based on the goals you've set.

2. Get Smart with  Search Engine Optimization) SEO

SEO involves both on-site and off-site methods to help the audience find you or your page. These methods consist of using specific keywords in special ways on your site. For instance, using the right keywords in titles, alt tags, and headers on an article to help the search engines find you. Take an SEO course or find an SEO expert to help you (they are so many on YouTube)

3. Study Keywords and Phrases 

Using keywords and phrases is also part of SEO, but you cannot fully depend on that. If you study keywords and phrases, the more content ideas you will develop based on those keywords.

4. Share Content Often from Your Website 

Always publish a variety of new and original content to your web page. You may also want to share the content more than once after it's published to ensure that it gets all the attention it deserves and brings traffic to your site.

5. Use Social Media Marketing 

It doesn't matter what social platform you like to use (Instagram, Facebook, Twitter, etc.). This tool helps you market your products and services. If your audience is there, you should be there too.

6. Participate in Discussions Online
 
Whether on your social media platforms, a discussion board you've set up, or someone else's platform, try as much as you can to engage with them and participate in discussions online so that you can become recognized and advanced through leadership.

7. Invest in an autoresponder

The autoresponder enables you to send automated messages to your audience to give them information, bring them back to your business page, and help you promote your products. You can also automate collecting reviews. A great way to build trust and boost SEO is to ask your customers to review your products/ services and give a testimonial. Use the autoresponder to help you get this done efficiently.
 
8. Use Several Formats and Types of Content 

Don't bore your audience by only publishing text articles. Use images, infographics, video, and technology like interactive quizzes and assessments. You'll get more attention and make your information stickier. (Make it fun and readable)

9. Be Responsive to Your Audience
 
You don't want communication to be one way only (you to them) as if you're a lecturer. Instead, you want to work more collaboratively with your audience and respond personally to questions and concerns. That is how you know if the product or service you are selling is useful to the consumer.
And finally...

10. Pay for Advertisements 

When you have a clear idea of your audience, and your SEO and content are established, you'll want to pay for advertising on your social platforms and Google ads. That is the fastest way to advance, especially if you're starting a new business. 

See you in our next read.


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