5 TIPS ON HOW TO GRAB YOUR 
CONSUMERS ATTENTION WITH 
"GREAT CONTENT"

We all know what we want for our businesses: customers’ attention to buy from your page/website since the competition for attention has become fierce. In this digital era, you might or might not meet your consumer physically. Here are some ways to capture new consumers and to keep the old customers.

1. Focus on the ‘attention.’

I know this sounds like a common-sense assumption, but it may not be true. You assume that the buyer clicks on your website to purchase a product/ service. This might be true, but it doesn’t mean that the buyer will buy. They might glance at the product and move on.

You rejoice in the website visits and clicks, but you have made no brand connection with the consumer as a business.

You can correct this by using mini-graphics that only focus on a particular product rather than long infographics (this approach has value because it uses visuals to capture attention but doesn’t make the consumer spend a long time to find a product.)

2. Make your content easy to consume

Do you want your consumers to buy your products /services? Make it easy for them to do it. Consumers give up in frustration when a page or website is not readable. Instead;

• Use brief paragraphs (4 sentences maximum).
• Use short sentences
• Use sub-headings
• Create a list
• Use visual aids

3. Post quality content on your social media

Some of these posts should be short and to the point. Don’t miss an opportunity to write short content that links to a longer post if the reader is interested. Make sure you resonate with the consumers. Always make sure your content has these three elements ;

• Empathy
• value
• credibility
• creativity

4. Deploy interactive content

You need to think about how to develop interactive content because this grabs your consumers’ attention. You can achieve this by using;

• Quizzes and assessments
• Polls
• Interactive videos,
• Interactive shopping catalogs

With these, there is a higher potential for gaining long-term customers. When clients answer the questions or provide their own content, this content becomes their asset; hence they may return to your page/website often or possibly purchase your product.

5. Measure the impact of your content

So, the content is getting a lot of buzzes but is it leaving a lasting impression? This is how to get beyond the noise and find the metrics to evaluate your content.

Generating high impact with average distribution is possible because there are more ways to distribute content than using search reports like

• Social media management software
• SEO platforms
• Call analytics platform

I hope you enjoyed the read and are ready to learn more

                  Thank you