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Social media  marketing tips           Are you on any social media platform? Does your business page or website get enough traffic? How is your engagement with your audience? Are you making sales? Are your clients giving good feedback? Well, if your answer to any of the questions is No, I have some tips that will help whether you are social media savvy looking for extra information to make your business successful.            1. Determine which social networks will work for you          For small businesses, you should first focus on the most used social networks. It's more beneficial to be outstanding on a couple of social networks than being mediocre in all of them, considering that most are free. Not all social platforms will suit your marketing. To assist you in deciding which social media platform to choose from, you should identify where your target audience already hangs out.      2. Define and assess your goals       Before you start posting on social, it's essential
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  5 TIPS ON HOW TO GRAB YOUR  CONSUMERS ATTENTION WITH  "GREAT CONTENT" We all know what we want for our businesses: customers’ attention to buy from your page/website since the competition for attention has become fierce. In this digital era, you might or might not meet your consumer physically. Here are some ways to capture new consumers and to keep the old customers. 1. Focus on the ‘attention.’ I know this sounds like a common-sense assumption, but it may not be true. You assume that the buyer clicks on your website to purchase a product/ service. This might be true, but it doesn’t mean that the buyer will buy. They might glance at the product and move on. You rejoice in the website visits and clicks, but you have made no brand connection with the consumer as a business. You can correct this by using mini-graphics that only focus on a particular product rather than long infographics (this approach has value because it uses visuals to capture attention but doesn’t make the
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  5 TIPS ON HOW TO GRAB YOUR  CONSUMERS ATTENTION WITH  "GREAT CONTENT" We all know what we want for our businesses: customers’ attention to buy from your page/website since the competition for attention has become fierce. In this digital era, you might or might not meet your consumer physically. Here are some ways to capture new consumers and to keep the old customers. 1. Focus on the ‘attention.’ I know this sounds like a common-sense assumption, but it may not be true. You assume that the buyer clicks on your website to purchase a product/ service. This might be true, but it doesn’t mean that the buyer will buy. They might glance at the product and move on. You rejoice in the website visits and clicks, but you have made no brand connection with the consumer as a business. You can correct this by using mini-graphics that only focus on a particular product rather than long infographics (this approach has value because it uses visuals to capture attention but doesn’t make the
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10 DIGITAL MARKETING MISTAKES  ENTREPRENEURS  SHOULD  AVOID We all make  mistakes, and it's very important to learn from them. Making a mistake once is okay but repeating the same mistake is like placing a fish on an empty riverbed.  I want to share with you some of the top digital mistakes commonly made and give you tips on correcting them. 1. Not considering the mobile device users  Do you have a website for your business? That's not enough. You need to optimize your website for mobile devices because almost everyone owns a mobile device and uses them for different purposes.  In this case, one can use a mobile device to purchase items from your website. Bad mobile experiences can turn customers away from your business. Customers may like your brand, but they will not visit your website if it's not mobile-friendly. 2. Not using social media effectively One thing for sure is that people went online during the pandemic; therefore, a good number of your consumers use these pl
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           10 DIGITAL MARKETING TIPS   FOR  ANY BUSINESS                                              Do you want to start starting a new business? You can start right if you understand the power of digital marketing and implement it accordingly. You need a website, an email list, and social media platforms to advertise and sell your products and services. Once you have that, start  implement ing the  digital marketing tips below. 1. Set Smart Digital Marketing Goals   Set  s pecific,  m easurable,  a ttainable,  r ealistic, and  t imely ( SMART ) goals. It will be easy to track, and it will be easier for you to set up steps to take based on the goals you've set. 2.  Get Smart with   Search Engine Optimization) SEO SEO involves both on-site and off-site methods to help the audience find you or your page. These methods consist of using specific keywords in special ways on your site. For instance, using the right keywords in titles, alt tags, and headers on an article to help the se
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